Rural Bank pilot campaign
Communications, editorial, illustration
With its head office based in South
Australia, Rural Bank required a pilot campaign which enables them to branch
out to other rural areas interstate to raise their business profile.
Illustrations using the graphic style of topography and maps, combined with each region's location and unique agribusiness focus is the focal point of these communication packs. Each one of them was designed and drawn to capture the attention of the locals agribusiness owners. The same visual language is consistently used throughout all marketing material.