HSBC Private Bank
HSBC Private Bank is one of the biggest banks in the world and not only do they aim to help their clients to make connections, they also focus on nurturing the next generation. The Legacy Program is designed for the younger generation of their existing clients to make their own connection with each other.
It was important to make sure all materials had a high end finish to match their target audience and make sure all information was presented in an orderly manner. Professionalism is key to ensure the new generation of business owners will continue with the bank's services.