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HSBC Private Bank
Diary 2010

Branding, communication

HSBC Private Bank is one of the biggest banks in the world. In 2009, they went through a complete rebrand, refreshing all marketing and communication materials, both above and below the line.

The aim is to produce a high end diary
and notebook which will be used (rather
than discarded like many other promotional items). The embossed leatherette diary along with the contrasting minimalistic hardback high quality notebook, ticks all
the boxes.