HSBC Private Bank
After a complete rebrand, HSBC Private Bank needed a tool to convey the graphic style and the strategy behind the new brand.
This brand book acted as a launch to the new brand. It introduced the idea of global networking with the positioning statement of "opening doors" - to new connections and new opportunities for both clients and employees alike. The book is French fold with die-cut doors, showing a glimpse of the image in the next spread, linking every page and message, and emphasising the idea of "new connection".