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HSBC Private Bank
Annual report 2009

Branding, communication, editorial

HSBC Private Bank is one of the biggest banks in the world. In 2009, they went through a complete rebrand, refreshing all marketing and communication materials, both above and below the line.

Being one of the first items with the new brand, it was important that this was well designed as it introduced the new brand as well as set the benchmark. Ensuring that the design will work across multi-languages was also key as it was distributed globally.