Agency: GDC Creative
Close Mortgages is a company under the Close Brothers in London. A campaign to show case their products was needed.
Mortgages are usually complicated and mundane. Research shows us that the cliché images to use are stock images of the perfect house. Using images which are not normally associated with mortgage will catch the viewers attention. Teamed up with interesting facts which relates to each products, they become easier to understand and more memorable.