With ten years global experience, Julia firmly believes that every brand is unique. Her strategically driven ideas push boundaries. Her forward thinking communication ensures effective design and her art direction, illustration and creative skills are second to none.
Julia began her design career at Norwich University College of the Arts, UK. Graduating with
a BA (Hons) in Graphic Design, Julia had the opportunity to attend internships at various design agencies, followed by full time employment in London. Gaining a vast amount of experience in branding for a diverse range of businesses, from fashion houses, charities, small boutique businesses to national corporate companies within the recruitment, medical and banking industries. This led her to the role of Lead Designer for HSBC Private Bank for the Asia-Pacific region where she worked through two global rebrands.
Upon relocating to Australia, Julia started working as a freelance designer with corporate clients in the UK, Hong Kong, Singapore and Australia. She also produced exhibitions as an artist/maker in Melbourne, Adelaide and Chicago. Julia then had the opportunity to work with
a strategic branding agency in Adelaide where she gained valuable insight into the Australian corporate market.
Having spent the first 12 years of her life in Hong Kong, relocating to the UK and now residing in Australia, Julia's work is strongly influenced by her culturally diverse background, often infused with Eastern and Western cultures.
In her spare time Julia explores her creativity through a diverse range of media: illustration, printmaking, sculpture, jewellery and dressmaking to name but a few. She firmly believes
there is creativity within all of us, and thrives on the contacts and connections she has made throughout her journey.
Living by Stefan Sagmeister's “Can you touch someone’s heart with design?”, Julia takes enormous pleasure in learning and growing as a designer and an artist.
Adelaide City Council (AU)
Adelaide Airport (AU)
Bausch & Lomb (Global)
Care Assist (UK)
Close Brothers Group (UK)
Defence SA (AU)
Goodman Masson (UK)
HSBC Private Bank (Global)
IBTC Bank (Nigeria)
Inner London (UK)
Lalkas Face (AU)
London Jewish Cultural Centre (UK)
Mackenzie Strategic Accountants (AU)
Michael H. Fashion (UK)
Rural Bank (AU)
Tech Park (AU)
Public Transport Victoria (AU)
Pour Moi (UK)
Safecom Alert SA (AU)
Schneider Electric (AU)
South Australia Tourism Commission (AU)
University of Adelaide (AU)
Uni SA (AU)
Walsh Group (UK)
Freelance Senior Designer / Art Director, Creative & Artist.
Since deciding to take the plunge to work on her own, Julia has successfully gained clients
in London, Hong Kong, Taiwan, Adelaide, Melbourne and Sydney, providing branding and design service for clients from a diverse range of sectors including electrical, food manufacturing, medical, IT, events, retail, transport and real estate. Apart from creative work,
Julia has also provided effective project and production management, as well as successfully
building and maintaining relationships resulting in continuous work and new business
Julia also ensured that she made time to network with other designers/creatives and being active within the design community to ensure delivery of the highest standard of creative
work, as well as continuing her own passion as an artist by developing personal illustration and print work.
Senior Designer, Nicknack, Adelaide, AU.
During her time at Nicknack Julia worked with Australian based clients such as The South Australian Tourism Commission (SATC), Adelaide City Council, Adelaide Airport, Rural Bank and many more. Working on a breadth of diverse projects allowed Julia to refine her design skills and gain valuable brand strategy experience.
Freelance Designer, Adelaide, AU / London, UK / Hong Kong / Singapore.
Julia worked with ARUP in Singapore, TACSI in Australia and HSBC Private Bank's UK and Asia Pacific region where she was in charge of marketing collaterals. Julia also acted as a consultant to ensure brand consistency across all communication materials for HSBC.
Lead Designer (Asia Pacific), HSBC Private Bank, London, UK / Hong Kong.
Having seen through a global rebrand, Julia was in charge of all marketing collateral for
the Asia-Pacific region of HSBC Private Bank. Based predominantly in London, she worked closely with the Hong Kong office to produce high-end marketing and communications materials, as well as other projects for the Americas, Switzerland and the UK. During this
time, Julia also had the opportunity to work with Monotype on a full set of non-latin fonts
for the bank.
Middleweight Designer, GDC, London, UK.
At GDC Julia gained experience working with many corporate brands, which involved a significant amount of print and web based work, as well as art directing photoshoots. Julia was also responsible for complete project management, overseeing projects from the creative stage to production stage.
Designer, Creative Interpartners, London, UK.
At Creative Interpartners Julia worked in various disciplines, including branding, packaging, advertising, publishing and digital design, providing her with a wide range of valuable
skills. She also gained experience dealing directly with clients from project concept through
Shortlisted for New Visual Artist 2009 for
Print Magazine, New York, US.
Julia was one of the artists shortlisted for this global award by Print Magazine in New York.
Acknowledgement for personal project The left handed me
Gained over 2000 followers on Instagram, featured on various design blogs as well as collaboration with appeal company.
Small works 2011
Brunswick Street Gallery, Melbourne, AU.
Deliciously Delicate (solo)
Urban Cow Studio, Adelaide, AU.
Asian Folk Art / Fine Art Show
Brunswick Street Gallery, Melbourne, AU.
Stitch and Bitch
Antena, Chicago, US.
Julia is a Professional member of AGDA (Australian Graphic Design Association).